About Us

About Us

Guided Gear Inspired is a heart-led brand created by Christine and Nicole, two animal lovers and creatives who believe what we wear can carry meaning, spark connection, and quietly share messages that matter. We design pieces that reflect our lived experience, curiosity, and love for creativity, with the hope that they resonate with others in their own way.

Our gear is meant to be worn as an expression. A reminder. A conversation starter. Each design is inspired by real life, personal insight, and the ideas that have helped guide us along the way. When you wear Guided Gear, you’re not just wearing something you like — you’re helping pass along inspiration, humor, and perspective to the people you cross paths with.

Guided Gear Inspired lives at the intersection of art, astrology, animals, and everyday life. Nothing here is mass-produced in spirit. Everything is created with intention, personality, and a sense of play, so the message feels authentic rather than forced.

If something here makes you smile, feel seen, or sparks a moment of recognition, that’s exactly the point. We believe inspiration is meant to be shared, and sometimes the simplest way to do that is by wearing it.

Welcome. We’re glad you’re here.

Our Story

We always say we’re “building a better life one mistake at a time” (you can purchase that shirt btw if that’s you too). It’s been a long road to get here for both of us, filled with heartbreak, loss, and feeling more than a little lost at times.

When Nicole was little, she had the idea to create a company called The Everything Corporation. Wouldn’t you know, someone beat her to it and named it after a rainforest of all things?? Everything Corporation makes so much more sense, no? Well, Nicole is a Virgo, so of course she called it literally what it is.

Fast forward to now. Though she’s not a mega-wealthy tycoon selling everything in the world, she is proudly sober for five years, practicing self-love and growth, and finally pursuing her dream to work with dogs and start her own business (she’s a Virgo stellium, so of course she has multiple things going on).

When Christine was little, she would conspire with and start businesses with her childhood friends. There were, of course, lemonade stands. However, with Uranus conjunct her Midheaven, she wasn’t satisfied with just lemonade. There was orange juice, freshly squeezed tangerine juice (yuck! but it was Southern California and the neighbor had a tangerine tree), little googly-eyed yarn animals we made ourselves, yard sales every chance we got, and there may have even been a pie made of dirt (admitting a little guilt here).

It’s hard when you’re a creative and creativity doesn’t always pay, so adult Christine put in her time working day jobs to support pursuits like playing in bands “to be a rock star,” necklace making, and painting. Then, through hitting rock bottom with health issues, she discovered astrology and spirituality in her life. Now a professional astrologer, as well as part owner of GG, she hopes to merge her entrepreneurial spirit and creativity into something lasting and positive.

Take a look around. Drop us a line. Let us know what you think. Send us a (PG-rated) pic of you sporting your favorite GG gear and we’ll send you a discount.